by Lisa Singh, writer on February 15, 2011
Online product reviews are essential to your business’s success. But how do you get satisfied customers to take the time and actually write one?
Here’s a great idea from EatSmart, a HealthTools company: When they send you one of their products, they enclose a leaflet that offers an easy 1,2, 3 approach to log on and write a review. One thing that sticks out, beyond the ease of instructions, is EatSmart is not afraid to ask.
Here’s their approach:
Help our small business by writing an Amazon Product Review! As a small business we rely more than ever before on consumers to post reviews on our products for Amazon and other online communities. Your experiences with our product are invaluable, and we encourage you to get your thoughts out for everyone to read and make the online marketplace more transparent and useful for all.
Step 1: Go to Amazon and search “eatsmart precision digital.” Click the link and go to the product page.
Step 2: At the top of the page you will see a star rating along with the number of customer reviews. Click on the customer review link.
Step 3: Click on “Create your own review” button on the Amazon product page and follow the instructions. This is your assessment of the overall quality of the product and comments for the Amazon community.
by Lisa Singh, writer on September 27, 2010
Online Anglican wars: The man at the center, the Archbishop of Canterbury
Why can’t we all just get along? Especially online.
That’s what Alan Jacobs was wondering the day he visited an Anglican blog, no less. At stake was the reputation of someone whom Jacobs, a top English professor, held in high regard: Rowan Williams, the Archbishop of Canterbury and leader of the Church of England (pictured, left).
Readers of the Anglican blog world were bashing the archbishop. Calling him, of all things, a liberal.
So, just to pause here a minute: You may not be Anglican. You might not even be into God talk. But chances are there’s something you care deeply about. Your business among them. And let’s just say you found yourself facing a torrent of rage, half truths, and downright lies. In blog comment after blog comment.
What would you do?
For Jacobs, it was all too much. Despite all efforts to shed light on the matter, the Anglican war of the blog world escalated. Until finally, Jacobs looked at his trembling fingers, and then …
“I finally closed that browser tab, and spent a few minutes removing all Anglican-related blogs from my bookmarks and RSS reader,” recalls Jacobs. “I stopped reading those blogs and have never looked at them again to this day.”
Jacobs can afford to disengage from the conversation. (He’s an academic after all, not a sales guy.) Most of us can’t say the same.
This week I’ll bring you a series of tips on how to survive negative blog comments: first, through mental realignment and second, technology. (In the meantime, let us pray …)
