Amazon product reviews: Business owners, don’t be afraid to ask

by Lisa Singh, writer on February 15, 2011

Online product reviews are essential to your business’s success. But how do you get satisfied customers to take the time and actually write one?

Here’s a great idea from EatSmart, a HealthTools company: When they send you one of their products, they enclose a leaflet that offers an easy 1,2, 3 approach to log on and write a review. One thing that sticks out, beyond the ease of instructions, is EatSmart is not afraid to ask.

Here’s their approach:

Help our small business by writing an Amazon Product Review! As a small business we rely more than ever before on consumers to post reviews on our products for Amazon and other online communities. Your experiences with our product are invaluable, and we encourage you to get your thoughts out for everyone to read and make the online marketplace more transparent and useful for all.

Step 1: Go to Amazon and search “eatsmart precision digital.” Click the link and go to the product page.

Step 2: At the top of the page you will see a star rating along with the number of customer reviews. Click on the customer review link.

Step 3: Click on “Create your own review” button on the Amazon product page and follow the instructions. This is your assessment of the overall quality of the product and comments for the Amazon community.

Online Anglican wars: The man at the center, the Archbishop of Canterbury

Why can’t we all just get along? Especially online.

That’s what Alan Jacobs was wondering the day he visited an Anglican blog, no less. At stake was the reputation of someone whom Jacobs, a top English professor, held in high regard: Rowan Williams, the Archbishop of Canterbury and leader of the Church of England (pictured, left).

Readers of the Anglican blog world were bashing the archbishop. Calling him, of all things, a liberal.

So, just to pause here a minute: You may not be Anglican. You might not even be into God talk. But chances are there’s something you care deeply about. Your business among them. And let’s just say you found yourself facing a torrent of rage, half truths, and downright lies. In blog comment after blog comment.

What would you do?

For Jacobs, it was all too much. Despite all efforts to shed light on the matter, the Anglican war of the blog world escalated. Until finally, Jacobs looked at his trembling fingers, and then …

“I finally closed that browser tab, and spent a few minutes removing all Anglican-related blogs from my bookmarks and RSS reader,” recalls Jacobs. “I stopped reading those blogs and have never looked at them again to this day.”

Jacobs can afford to disengage from the conversation. (He’s an academic after all, not a sales guy.) Most of us can’t say the same.

This week I’ll bring you a series of tips on how to survive negative blog comments: first, through mental realignment and second, technology. (In the meantime, let us pray …)

Joaquin Phoenix, The Hoax, and Your Business: A social media road NOT to take

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We live in an age of hoaxes. Balloon Boy. Acid Girl. Joaquin Phoenix. (Sorry, despite Phoenix’s art-house posturing this week — “We wanted to do a film that explored the relationship between the media, and consumers, and celebrities” — it’s still a lame hoax, second to Balloon Boy dad’s tour-de-force performance on Larry King last [...]

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Lady Gaga gay military plea: Video social media marketing from the top

September 23, 2010

Forget the meat dress. Did you see the flip cam Lady Gaga was holding in a backstage address to her fans the other day? Over the past few weeks, Lady Gaga has entered into the political fray over the military’s “don’t ask, don’t tell,” policy. There was a Maine rally. A black and white clip [...]

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Does she look old? What London Vision Clinic teaches us about marketing

September 21, 2010

Here’s a question for you: What single item adds 3.3 to five years to your appearance? Answer: glasses. At least that’s what a poll that’s gone viral over the past 24 hours tells us (sorry, Tina). Like wildfire, some of the world’s top news outlet, from Australia’s The Age to The Times of India, have [...]

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Get a top ranking blog: Four tips from Jeff Siegel, The Wine Curmudgeon

September 2, 2010

The first time Jeff Siegel set his sights on blogging about good cheap wine, he had one thought. And it wasn’t exactly favorable. “I thought this was going to be a really stupid idea,” says the Dallas-based writer who’d enjoyed a successful freelance writing career up until that point through the traditional “pitch and place” [...]

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