Digital reach starts with great strategy & data-driven stories
Expanding your digital reach requires an expert with a unique skill set. I’m that expert. My deep knowledge of data analytics and market research are foundational elements of my digital strategy. Yet keyword research, analytics tracking, and audience metrics are just the beginning. I dive deeper, using the data I gather to conduct multivariate testing, optimize content, and make strategic course corrections.
But data is just part of the equation. As a seasoned journalist, I create fresh content that checks all of the boxes. My original storytelling – via videos, infographics, social media posts, or long-form articles – engages and enlightens my target audience. Search engine optimization and user experience design infuse my copy, completing my 360-degree approach to digital content strategy.
My mission is to help you define your audience, develop your multi-platform digital goals, and implement strategies to achieve your objectives. Let’s get started.
Leverage data insights to maximize user engagement. Identify your audience, gain insights into their on-site behavior, and create content designed to boost conversions.
Inspired copywriting utilizes user data to deliver stories that resonate. Find the right audiences, the right formats, and the right platforms to promote your brand.
Audiences are hungry for fresh content that’s accurate, informative, and interesting. Rely on original reporting and thorough research to stay ahead of your competition.
The largest regulatory fine leveled against a company since the General Data Protection Regulation was enacted in May 2018 is poised to reshape business compliance practices across industries. In late January, CNIL fined a big-tech giant nearly $57 million, citing what the French data-protection regulator saw as failure to meet the core requirements of informed consent under GDPR. As the decision goes through appeal, the […]
The countdown is on. With the California Consumer Privacy Act slated to go into effect Jan. 1, the call is growing by big tech companies and industry advocates for federal data privacy legislation to preempt differing state laws. Until that occurs, additional states are sure to follow California’s lead in enacting their own laws. Read the full report.
For global businesses navigating litigation concerns, varying data protection laws are triggering potential complications in cross-border discovery. State and federal laws maintain differing levels of compliance, and new data protection laws overseas, led by the European Union’s General Data Protection Regulation, are calling for more uniform approaches to data collection. Read the full report.
