Digital reach starts with great strategy & data-driven stories
Expanding your digital reach requires an expert with a unique skill set. I’m that expert. My deep knowledge of data analytics and market research are foundational elements of my digital strategy. Yet keyword research, analytics tracking, and audience metrics are just the beginning. I dive deeper, using the data I gather to conduct multivariate testing, optimize content, and make strategic course corrections.
But data is just part of the equation. As a seasoned journalist, I create fresh content that checks all of the boxes. My original storytelling – via videos, infographics, social media posts, or long-form articles – engages and enlightens my target audience. Search engine optimization and user experience design infuse my copy, completing my 360-degree approach to digital content strategy.
My mission is to help you define your audience, develop your multi-platform digital goals, and implement strategies to achieve your objectives. Let’s get started.
The countdown is on. With the California Consumer Privacy Act slated to go into effect Jan. 1, the call is growing by big tech companies and industry advocates for federal data privacy legislation to preempt differing state laws. Until that occurs, additional states are sure to follow California’s lead in enacting their own laws. Read the full report.…