Digital reach starts with great strategy & data-driven stories
Expanding your digital reach requires an expert with a unique skill set. I’m that expert. My deep knowledge of data analytics and market research are foundational elements of my digital strategy. Yet keyword research, analytics tracking, and audience metrics are just the beginning. I dive deeper, using the data I gather to conduct multivariate testing, optimize content, and make strategic course corrections.
But data is just part of the equation. As a seasoned journalist, I create fresh content that checks all of the boxes. My original storytelling – via videos, infographics, social media posts, or long-form articles – engages and enlightens my target audience. Search engine optimization and user experience design infuse my copy, completing my 360-degree approach to digital content strategy.
My mission is to help you define your audience, develop your multi-platform digital goals, and implement strategies to achieve your objectives. Let’s get started.
Leverage data insights to maximize user engagement. Identify your audience, gain insights into their on-site behavior, and create content designed to boost conversions.
Inspired copywriting utilizes user data to deliver stories that resonate. Find the right audiences, the right formats, and the right platforms to promote your brand.
Audiences are hungry for fresh content that’s accurate, informative, and interesting. Rely on original reporting and thorough research to stay ahead of your competition.
Nearing its halfway mark, 2019 is on track for record penalty amounts under the Foreign Corrupt Practices Act, a trend that should worry multinational corporations navigating compliance challenges both stateside and abroad. Last year, more than a dozen companies paid out $2.89 billion to settle cases initiated under FCPA, noted Risk Advisory in its annual Corruption Challenges Index survey. While first quarter 2019 FCPA enforcement […]
The apparel and footwear industry has long faced steep import tariffs. As general counsel for Columbia Sportswear Company, Peter Bragdon is accustomed to navigating similarly complex and often cost-prohibitive import regulations in the U.S. and around the globe. Here, Bragdon debriefs how the company has prospered for nearly as long as one still-extant tariff bill, dating back to the 1930s. In an industry where intellectual property fights are common, what measures help Columbia safeguard patented technologies? We have focused on developing an extensive intellectual property portfolio, such as patents and trademarks, across the globe that we believe distinguishes our products […]
As chief regulatory counsel of the Americas for BT Global Services, Sheba Chacko closely watches regulations that could have far-reaching implications for the international division of British Telecommunications. She shares her insights on how she helps the world’s oldest communications company stay competitive against a backdrop that often feels like “ever-increasing barriers.” What new regulations in the Americas are you watching most closely? The regulations that are relevant to BT as a provider of information and communications technology services to global companies are those that affect the deployment and security of communications infrastructure and services, and the use, location, storage, […]
