Digital Analytics and Content Strategy

 

Custom Branded Content

 

Original Stories and Images

 

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Digital reach starts with great strategy & data-driven stories

Expanding your digital reach requires an expert with a unique skill set. I’m that expert. My deep knowledge of data analytics and market research are foundational elements of my digital strategy. Yet keyword research, analytics tracking, and audience metrics are just the beginning. I dive deeper, using the data I gather to conduct multivariate testing, optimize content, and make strategic course corrections.

But data is just part of the equation. As a seasoned journalist, I create fresh content that checks all of the boxes. My original storytelling – via videos, infographics, social media posts, or long-form articles – engages and enlightens my target audience. Search engine optimization and user experience design infuse my copy, completing my 360-degree approach to digital content strategy.

My mission is to help you define your audience, develop your multi-platform digital goals, and implement strategies to achieve your objectives. Let’s get started.

Digital Analytics

Leverage data insights to maximize user engagement. Identify your audience, gain insights into their on-site behavior, and create content designed to boost conversions.

Copywriting

Inspired copywriting utilizes user data to deliver stories that resonate. Find the right audiences, the right formats, and the right platforms to promote your brand.

Online Media

Audiences are hungry for fresh content that’s accurate, informative, and interesting. Rely on original reporting and thorough research to stay ahead of your competition.

Business Adjusts to GDPR’s ‘Informed Consent’ Mandate

Informed Consent under GDPR
Posted on April 24, 2019 by | Big Data, California Consumer Privacy Act, Compliance, Data breach, Data Privacy, GDPR, General Counsel, In-House Counsel, Information Governance, Information Technology IT, Legal Departments | No Comments

The largest regulatory fine leveled against a company since the General Data Protection Regulation was enacted in May 2018 is poised to reshape business compliance practices across industries. In late January, CNIL fined a big-tech giant nearly $57 million, citing what the French data-protection regulator saw as failure to meet the core requirements of informed consent under GDPR. As the decision goes through appeal, the […]

Federal Response Before California Privacy Law Takes Effect? Not Likely

California Consumer Privacy Act
Posted on March 18, 2019 by | California Consumer Privacy Act, Data Privacy | No Comments

The countdown is on. With the California Consumer Privacy Act slated to go into effect Jan. 1, the call is growing by big tech companies and industry advocates for federal data privacy legislation to preempt differing state laws. Until that occurs, additional states are sure to follow California’s lead in enacting their own laws. Read the full report.

Data Protection Laws Complicate Cross-Border e-Discovery

Data at Cross Purposes
Posted on March 13, 2019 by | Big Data, e-Discovery | No Comments

For global businesses navigating litigation concerns, varying data protection laws are triggering potential complications in cross-border discovery. State and federal laws maintain differing levels of compliance, and new data protection laws overseas, led by the European Union’s General Data Protection Regulation, are calling for more uniform approaches to data collection. Read the full report.

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