Digital Analytics and Content Strategy

 

Custom Branded Content

 

Original Stories and Images

 

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Digital reach starts with great strategy & data-driven stories

Expanding your digital reach requires an expert with a unique skill set. I’m that expert. My deep knowledge of data analytics and market research are foundational elements of my digital strategy. Yet keyword research, analytics tracking, and audience metrics are just the beginning. I dive deeper, using the data I gather to conduct multivariate testing, optimize content, and make strategic course corrections.

But data is just part of the equation. As a seasoned journalist, I create fresh content that checks all of the boxes. My original storytelling – via videos, infographics, social media posts, or long-form articles – engages and enlightens my target audience. Search engine optimization and user experience design infuse my copy, completing my 360-degree approach to digital content strategy.

My mission is to help you define your audience, develop your multi-platform digital goals, and implement strategies to achieve your objectives. Let’s get started.

Digital Analytics

Leverage data insights to maximize user engagement. Identify your audience, gain insights into their on-site behavior, and create content designed to boost conversions.

Copywriting

Inspired copywriting utilizes user data to deliver stories that resonate. Find the right audiences, the right formats, and the right platforms to promote your brand.

Online Media

Audiences are hungry for fresh content that’s accurate, informative, and interesting. Rely on original reporting and thorough research to stay ahead of your competition.

U.S. Litigation Poses Risks to Foreign Firms

Posted on June 30, 2019 by | Compliance, Corporate Governance, GDPR, General Counsel, In-House Counsel, IP Protections, Legal Departments | No Comments

For foreign firms with U.S. operations, the prospect of U.S. litigation is increasing, along with a wide range of regulatory requirements in different industries. To manage the risk, businesses will need to start with a comprehensive legal strategy.  In dealing with globalization, intellectual property issues, and policy uncertainty, both stateside and abroad, companies face a widening range of worldwide liability — hastened in some cases […]

Corporate Counsel Can Help Boards Close Tech Knowledge Gap

Image by Michael Schwarzenberger from Pixabay
Posted on June 21, 2019 by | C-Suite, Corporate Culture, Corporate Governance, General Counsel, In-House Counsel, Information Governance, Legal Departments | No Comments

Half of public company directors say their boards lack insight into emerging technologies affecting their industry, and they often rely too heavily on management to stay current, finds a new survey from Ernst & Young. Corporate general counsel are well positioned to get their boards up to speed and help guide the organization to tech investments that will advance efficiencies, as well as minimize the potential risk of hasty technology adoption. General counsel can bridge the divide by “[making] sure that not only the board, but management, is getting some type of external perspective so they can sufficiently address the […]

Some Say Gender Gap Still Has Miles to Go

Posted on June 7, 2019 by | Corporate Culture, Corporate Governance, General Counsel, In-House Counsel | No Comments

In a recent survey of nearly 7,000 attorneys, across 135 countries, one in three female attorneys polled by the International Bar Association stated they had been sexually harassed at work. Half the respondents said they had been bullied. Concurrently, the details of a sex discrimination suit against an international law firm have remained newsworthy, as reported by Bloomberg Law. The ripple effects extend as well to the larger corporate world. In a study of Fortune 1000 companies, most of nearly 400 respondents, across two dozen industries, said they had turned to outside counsel to assist in-house legal teams amid a […]

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