Prompting Action through
Innovative Content Strategies
As a content strategist and multimedia journalist, I deliver the best of all worlds: data-driven analysis, action-oriented planning, engaging content, and measurable results.
My belief in content with a purpose has guided me throughout my career. My passion for storytelling was kindled at Columbia University’s School of Journalism and led me to contribute features and original reporting to major media outlets such as USA Today, The Washington Post, The Wall Street Journal, New York magazine, and the New York Post.
At Travel Channel, the connection between meaningful content and online strategy became clear as I generated popular utility content and interactive features on the day’s in-demand consumer travel topics and destinations. Analytics revealed that concise, original reporting built brand loyalty and resulted in users choosing to Like, Share, Tweet, and return for more.
At AARP.org, I operated at the intersection of analytics insights and marketing automation. From implementing content strategies and UX redesign efforts to pinpointing relevant data, analytics, and SEO best practices, I consistently advanced user engagement across KPIs and multiple channels.
Today, I develop innovative digital strategy and content for clients from the Fortune 500, nonprofit, ecommerce, B2B, and startup sectors. Clients in the following industries rely on me for their corporate communications, multimedia initiatives, digital marketing, and technical content:
- Personal Finance
- Professional Services
- Health Care and Medical
Solid data and storytelling are the pillars of my comprehensive digital marketing strategies, which encompass measurement planning, influencer marketing, reputation management, audience building, and content production. At heart, I’m a wordmonger and problem solver who readily leverages the power of messaging to grow brands through digital mediums.